We believe that marketing teams can no longer dictate a message to consumers. The marketing process needs to be a collaborative effort between brand and consumer.
To enable this we have developed a 3 step process:
We are youth marketing experts. We have over 5000 registered reps on our brandarmy.ie database. We work with these reps to provide our clients with in depth youth focused market insight.
The Brand Army community allows our clients to observe, interact and understand the youth market.
This natural interaction allows our clients to gain an insight into how young consumers act and behave within their communities and social environments.
We gather the insights through,
We believe that young consumers are vital to a brand’s ideation process. If you want your brand to be loved by the youth market you need to involve young people in creating and moulding the brand.
The Cloudstorm process allows brands and young consumers to co-create a brand’s values, identity and campaigns.
Connecting with your brand’s most influential and connected young consumers allows you to quickly and authentically spread your message to wider peer groups.
By harnessing the knowledge and social network of the young consumers who participated in your brand’s Cloudstorm process you can utilise the viral effect of peer to peer marketing.
We activate these creative concepts through,
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